What Is 'Slow Fashion Season'?

16 June 2020

If you've been following me for a while now, you'll know that I've been trying to make more conscious, sustainable choices. One area of my life that I've been focussing on in particular is fashion. I love buying clothes and have done for as long as I can remember. I couldn't even begin to tell you the number of times I've been in Primark in my lifetime, but I'm sure it's going to be an ungodly amount. 

But, with knowledge comes responsibility, and now that I'm more aware of the impact our fashion and shopping habits have on both the planet and the garment workers paid to make our clothes, I've been trying to do much better. 

What is slow fashion season? A discussion about fast fashion, what we can do and how to take part in slow fashion season.

What is Slow Fashion Season?

Before we get onto Slow Fashion Season, it might be more appropriate if we take it one step back and talk about 'Slow Fashion' more generally. 

In case you weren't aware, its antithesis, fast fashion, is defined by Good On You as 'Cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.' 

You know the culprits, don't you? The brands that spin out charity tees for movements they're not behind *ahem* and brands that post 1000 new products a day, all with questionable levels of quality and even more questionable ethics.

What is slow fashion?

So, quite simply, slow fashion is the opposite of Fast Fashion. It's taking time to think about purchases, investing in quality items that you know will get a lot of wear and buying from brands that don't exploit their workers, the planet, or animals. 

It's not buying 29 tie-dye t-shirts in alllll the colours because you've seen everyone on TikTok buying huge hauls of pastel coloured pieces, but instead, having a go at tie-dyeing a top at home from an old t-shirt you had tucked away at the back of your wardrobe. 

I think it's important to note that it is still absolutely possible to be 'fashionable' and 'on-trend' whilst avoiding fast fashion. Committing to slow fashion doesn't automatically mean you've destined yourself to a life of dull, ugly outfits, it's just not buying (and supporting) the brands doing more harm than good. 

Or, that's the approach I'm personally taking at least. As with any movement, there will always be different ways of doing things and different 'rules' people set, but something is better than nothing, right?

So, what is Slow Fashion Season?

It's '25,000 people committing to making only conscious fashion choices from June 21st to September 21st'. 

It's three months of making conscious decisions to actively avoid buying new items, with a particular emphasis on garments from fast fashion brands. 

It's people coming together to combat the fast fashion industry. 

Sounds good, but what are the rules?

  • Avoid buying anything new
  • Trade, upcycle or DIY clothing 
  • Buy second-hand or vintage
  • Support sustainable, local, small fashion labels who may be struggling due to COVID-19.

You can sign up to be a part of the movement here, and I definitely recommend you give it a go. We can all look at our shopping habits and make changes, and as Tesco would say 'every little helps'. 

If you're new to this whole new world of shopping and don't know where to start, I've written a whole post full of thrifting tips that might just come in handy. I've also posted a Spring Depop Haul which I think proves my earlier point about still being fashionable whilst being a slow fashion kween. 

Finally, if you want to start your slow fashion journey today, my Depop username is @beccammartin19 - come and get yourselves some *new* clothes. 

p.s. I've just checked when my ASOS premium delivery expires and it's the 22nd June - could that be any better timing?


Are you going to be taking part in slow fashion season?

What is slow fashion season? A discussion about fast fashion, what we can do and how to take part in slow fashion season.

2 comments

  1. This is a great initiative! Thank you for sharing about it. I definitely don't buy almost anything anymore, unless I need it... Next step is supporting local businesses and ethical brands. We can all do it and help creating a more sustainable fashion industry in the long run! :)
    Take care! x

    Julia x
    Last Post: Five Skincare Tips I Learned Recently | https://juliaspeaksbeauty.blogspot.com/2020/06/five-skincare-tips-i-have-learned.html

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  2. This is a great concept, the fast fashion industry is really quite toxic and I think slow fashion is the way forward for sure. I can't wait for charity shops to re-open!

    Lucy | Forever September

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