How To: Create an Instagram Theme

16 November 2018

Ahhhh, creating an Instagram theme... For me, it's simultaneously been the best and worst thing I've ever done for my Instagram. It's great because it means that my grid looks cohesive (or tries to at least) and my photos all have a similar look, they're 'my' photos. It has, however, put unduly pressure on the platform as a whole and limited the range of photos I can post, read: made it a bit of a chore. That being said since having more of a 'theme' my following has grown more significantly as has my engagement. Swings and roundabouts hey, swings and roundabouts.

How to create an Instagram theme. An easy guide for taking, editing and creating photos for the gram.

- Choose a colour

Or a few colours, and use these as the basis for all of your photos. In Autumn, for example, my colours were oranges, nudes and browns. So, I made sure that any flatlays I took had a pumpkin or some leaves in, and any outfit photos had similar tones too, either in the clothes I was wearing or the location they were shot. I am currently amidst a Christmas theme, so the focus colour is of course red. So, when taking photos for the gram, you guessed it, I'm trying to make sure the colour red makes an appearance somewhere.

- Use the same props/similar locations

This is the by far the easiest way to keep to a colour scheme. As I'm sure you'll have noticed, the same little munchkin pumpkin featured in 99.99% of my autumnal photos, lurking here there and everywhere in my flatlays. I also shoot most of my photos against my white bedding, so teamed with the same props, this creates a really good sense of consistency even if the other content in the photo is totally obscure.

- Edit using the same routine

Anyone who knows me in person will know that I alwaaaaays use VSCOcam to edit everything and anything without fail. Selfies, outfit photos, flatlays, food - the lot. I tend to faff around with the brightness and saturation longer than I should admit to and then go onto the filters. I always use the same one and just adjust the intensity of it. Personal favourites include; A6, C1, HB2, and T1. You can also copy and paste edits from one photo to another on VSCO and this is by far the quickest way to edit all photos identically!

- Get a grid previewer

Of all of these tips, if you only follow one, this is the one to follow. I cannot tell you how handy it is to be able to see what photos look like on your grid without having to do the mad-dash-rush-upload-and-delete-I-hope-nobody-saw-that-routine. The one I currently use is Feedr and it's great. When I take photos in bulk I edit them and then add them straight on there to work out which photos to post and when. 

- Only end up posting about 3.7% of the photos you want to

As much as I love having a theme, it really really is frustrating. Now that I'm knee deep in my Christmas content I don't feel like a recent outfit snap in the autumn leaves would fit in very well, even if I love the photo itself, my hair looks great and my outfit is fit. And that, my friends, is annoying. I mean, I know it's not that deep, and it's only social media after all, but once you get into the swing of things it becomes oh so difficult to snap out of these routines.

I think it's important to take all of this with a pinch of salt and take a step back every once in a while and remember that it really doesn't matter thaaaaaaat much. You do you, boo.

Do you have an Instagram theme?
What app do you use to edit your photos?


  1. I would love to have a theme with my instagram posts, but I can't quite figure out what theme I want and I'm way to indecisive - whilst it may work for someone else, I just can't get it to work for me haha! x

  2. Your photos always look so good! I'm thinking of incorporating a nude/orange theme to the grid but it seems like a big commitment haha

  3. I have a brown, autumnal theme going on at the moment. I need to be more consistent with it though! I'm popping into town to get some props and christmassy bits, hopefully that'll jazz up my feed

    Fran |

  4. These are really great tips! I have tried so many times to do an Instagram theme but as I am not drawn to one particular colour or prop, I think the VSCO filter might be the answer! x


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