How To: Increase Your Blog's Domain Authority (DA)

19 June 2018

Domain Authority...

Much like pizza, the bigger the better. This post initially had a very very similar opening line, but one with a very different tone. Alas, I figured I ought to keep it parent friendly, you know, hi Mum and Dad, I know you’re reading this. Pizza will do. Anyway, today’s post contains five tips for improving your blog’s DA. I’ve had a couple of other bloggers ask me how they can increase theirs, so thought I’d compile a post to refer to in the hope it could also help a few of you out. I am obviously not saying I know everything about this field, heck, these tips could all be complete BS. That being said, I only bought my domain 3 months ago and already have a DA of 11 – so something seems to be going right….

How to improve your blogs domain authority. Easy tips for upping DA score including SEO, internal linking and guest posting.
For those of you who have no idea what I’m going on about, Domain Authority is all about how well your site appears in search rankings. DA is scored from 0-100, with websites like Facebook having a DA of 100. As a guideline, lots of bigger brands are often looking to work with bloggers with a score of 30+, whilst other brands look for 20+. DA is not by any means the be all and end all and it doesn’t categorically define how good your content is. A blog could have a DA of 5 and the posts could still be interesting, witty and engaging. Domain authority is simply how well your site fares in rankings, but the two do tend to go hand in hand.

- Make your blog user-friendly   

Yes, those 17 widgets might make your blog look incredible, but if they increase your blog's load time to the time it takes to recite the full story of Romeo and Juliet, they may not be quite worth it. Now, I'm obviously not advising deleting everything other than your content, but maybe just have a look at what you have going on and how much of it is necessary.

In a similar vein, once you've edited your photos be sure to resize them to a more load-time friendly size. My DSLR creates some pretty meaty file sizes, which is ideal for photo printing, but not quite so much for my blog's DA and rank.

- Keep going 

Older domains have a higher DA. I know to some of you this might sound kinda obvious, but it’s definitely something to bear in mind. If your blog is fairly new then don't be disheartened if your DA isn't sky high - these things take time. That being said, the age of your site is not the most important factor with regards to domain authority, there are many other contributing influences.

Just keep producing good quality content and with time this alone will help improve how your blog ranks in people's searches. People enjoy reading good content. People share good content. Just write good content people, just write good content.

- Guest post, guest post, guest post 

These are really fun to do and if you get the chance to guest post on a blog you love – definitely snap their arm off at the opportunity. Now, as with everything, guest posting here, there and everywhere isn’t the answer. In regards to DA, posting on blogs with similar content to yours is important. There’s little point guest posting on a gardening blog if your content has never featured the words: spade, lawnmower or trowel, or what to do with them. Plus, the readers of said gardening blog are there because they want to hear about when best to plant their tulips and how to prevent weeds growing in windowboxes – not your review of Glossier’s latest release. If you write about beauty, post on another beauty blog. You’re also more likely to attract their readers to your site as it’s clearly the type of content they enjoy reading.

Another note on guest posting – don’t spam your post with 17 links to different pages on your blog, one or two will suffice, don't take the mickey.

- Fix any broken links

Again, this isn’t one of the most important factors but it is one of the easiest to correct. There are so many sites out there that will check your site for broken links, and many of them are free. I currently use this one and I haven’t had any problems with it. In case you weren’t sure, a broken link is just a link that doesn’t do what it should. Perhaps it's been incorrectly typed or a URL has been changed or deleted. This doesn’t need to be done regularly, every once in a while will do.

- Do some internal linking 

The effectiveness of this is often discussed online with some people claiming it has a large impact on DA whilst others argue that internal links do nothing. I’m not an expert on this, and I’m not sure what the real answer is, but I try and do it in every post nonetheless. Not only for the possible increase in DA but to promote posts to my readers that they might not have seen, and increase their overall time on my blog. Every week I do a roundup post titled Sick Tings (here’s my latestsee what I did there?) and in that I always link to the posts I’ve published in that week. That way if people have missed a post and like the sound of it, it’s very easily accessible. If you're posting a haul from a brand you've previously posted about, link it! Mentioned a product in a favourites that has its own review post, link it! You get the picture.

And there you have it, a handful of ways to help your blog appear higher in peoples searches. Let me know how these work for you, and if you have any other tips be sure to leave them in the comments


  1. Some handy tips here. I never used to internal link but once you have your mind set on it it comes quite easily!xx

    Lucy |

  2. I still have no idea how DA goes up but I feel more informed after reading this. I never really use internal links, this is something I’m going to try and test for sure!

    Fran |

  3. The post was super helpful. Fixing my broken links helped increase my DA dramatically. Now I run a check every week to stay on top of it!

    Roxie |

  4. I definitely need to check out that broken link site!

    💜 Sarah

    (For some reason it’s showing my old blog in my username)

  5. These were super helpful! My blog has a new domain so building my DA will take some time but I'm here for the long haul :)

  6. I got a new domain last month and mine is so low haha! This post is so helpful. Thanks so much for sharing it. I will definitely apply some of these tips xx

    Lauren |

  7. This post is perfect for what I've been looking for!
    I've been trying so hard to increase my DA for such a long time, this gives me some insights to do just that so thank you ♥

    Luke |Luke Heywood Style

  8. Definitely something I need to work harder on is my DA. I found a really good Plugin on Wordpress to help with broken links and its been amazing!

    Heather | x Highland Beauty

  9. I had no idea what a DA was... very informative. 💜 I upload my original files from my DSLR onto my blog sometimes and now I see how resizing them is more efficient.. Thanks for this!

  10. I am so guilty of not checking if i have any broken links. I really need to do this! Great DA refresh! Best Wishes, Iga x

  11. Great post. Thank you so much for this. I'm always looking for ways to increase my DA. This post is so helpful.
    Clem x

  12. This is post is everything I needed right now! I'm always wanting to increasing mine but I'd forgotten all about checking for broken links and I really have to do more guest posts. Thank you for this post lovely!

    Han xo |

  13. This was super helpful Becca, thank you! I kinda suck at a lot of this, I won't lie!

    Lucy | Forever September

  14. This was such a helpful read! and I'll defo be taking on board all your advice as I'm about 3 weeks into blogging and developing my blog (https://amyjane/ So thank you!! XOX

  15. Great information. Lucky me I discovered your site by chance (stumbleupon).

    I've saved it for later!

  16. This was so helpful, thank you so much!

  17. This is a really useful informative post thanks for sharing! I need to check my site for broken links it’s something I have been meaning to do for ages so thanks for the reminder.

    Melanie |

  18. Gosh I really need to go through and check all of my broken links, but I'm not too sure how to go about it!I will definitely have to check out that link you've included as it's something that I really need to work on. Thanks so much for sharing these tips!

    Lizzie Bee // Hello Lizzie Bee

  19. Great post, have pinned for later and will be putting these to good use =)
    Hayley x

  20. Some great tips to keep in mind, this is such a helpful read! I am yet to purchase my own domain but will definitely keep all this in mind.

    Gemma |

  21. These are some really great tips! I need to check my site for broken links sometime soon, I am sure there are a few products out there that could be updated or are no longer avaliable that I need to fix! Thanks for the reminder!

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