Blogging & Narcissism

24 May 2018

Are bloggers narcissistic? Why do people blog? A thought post on blogging
So, I was recently trying to explain to one of my housemates exactly what blogging is, why I do it, and what it entails etc. I thought I'd given him a really good, succinct spiel on how it works and what blogging's all about, except, when I looked up all I saw was a flummoxed look on his face.  Yeah, not quite the response I was expecting. I know, if you don't know much about this whole content creating shebang that it can seem a bit full on, but the look on his face said nothing clearer than 'but who the f**k cares?'. Do people actually care which shade of lipgloss you're wearing today, or whether you had almond or soy milk in your morning coffee? Are your latest fashion buys that important, and is following someone on every single social media platform really that necessary?...

This conversation led me to question the whole blogging thing and why it is that so many of us do it? Don't get me wrong, I absolutely love posting over here on Becc4, including all the taking of photos, planning of content and sharing on social media. Watching my following grow and my engagement increase is really satisfying and I'm so fortunate that other people out there like what I do. The whole 'blogging community' is by far the best part of this industry, and I've never met a more supportive bunch of people, 99% of them I've never even met. Heck, they're more excited when I post a new Instagram post than are half of the people on my personal account whom I've known for years. Let's put it this way, a selfie on my personal account gets about 60 likes and a couple of comments, a picture of a hot cross bun on my blog's Instagram account hits 160 likes and 11 comments, a hot cross bun?!? Point in case: the blogging community is full of the most supportive, friendly people and I'm delighted to be a part of it.

I am currently in my second year of studying a BSc in Psychology, and one field of research that is currently being heavily studied, particularly at my university, is narcissism. Narcissism, narcissism, narcissism. It's a word that's being thrown around pretty often on social media at the moment and is frequently a term aimed at us 'millennials.' The percentage of people in the population that meet the criteria for narcissistic personality disorder is on the rise, but I don't think that will come as a shock to anyone given current beauty standards, and the complete and utter mess the world is in at the moment. The rise of social media has been one of the most cited reasons for such, which I personally think is a bit of a given.

The DSM 5's criteria for Narcissistic Personality Disorder include having a grandiose sense of self-importance, having a sense of entitlement and requiring excessive admiration... Now, don't get me wrong, I am not calling all bloggers narcissists, not by any stretch of the definition, that would be absurd. What I am trying to do here, is start a discussion on this whole blogging thing and why it is that so many of us do it? Is it because we are all slowly becoming slightly self-obsessed? Do we need constant validation that our opinions matter and other people like us/our sense of style/our home decor/ our recipes/ anything? Or is just it because sharing parts of our lives online has just become nothing more than a hobby, career or passion and there is no deeper rooting?

Sharing selfies and what we've eaten for lunch with the internet, is the absolute norm, and, for others, selling merchandise with their faces on and products with their names on is considered just as standard. Some bloggers have managers, writers, accountants, photographers, heck a full team of people behind them. This whole content creation thing wasn't a thing 30 years ago, and who'd have thought even 10 years ago that this would become people's careers? I am in no way shaming this, wouldn't it be incredible for this to be a full-time job - it's definitely something to congratulate. But what is it all based on? Do we continue to blog because we enjoy posting? Or is it more to do with the constant reassurance and compliments, the likes and the comments?...

Is it time we all had a step back from the internet and spent more time in the 'real world?' 
I'd love to hear your opinions on this in the comments


  1. Such an amazing post Becca and something that can definitely be questioned heavily. It does cross my mind sometimes when I go to post an Instagram of some fancy food or something and I'm like 'does anyone actually care though'?! But saying that, I personally LOVE seeing what other bloggers/people are up to and what they're eating and doing so I'm not sure, its a tough one!

    Lucy | Forever September

  2. Interesting and mind-opening post! I came to think my own reasons for blogging in the first place. I agree that seeing my following and likes grow is satisfying and that's one of the reasons I keep going in this industry. But for me, the main reasons are to practice my writing skills and to share about places that I visited and activities that are happening in my region/country, in hopes that some of them can help people discover new travel destinations, new foods to try, or just inspire them about trying new activities that they haven't done before. It's basically just sharing anything, for me. Once my blog's tagline was "sharing the joy in a bottle of aqua" (now I changed it because Aqua is a mineral water product from a company and I don't want to be sued for using its name on my blog 😅), and my blog's aim is to share anything that I know to people in the whole world! Oh, and also to meet new friends in the blogging community :)

    I really enjoyed reading this post and thank you for sharing this, Becca xx

    Tyas |

  3. To be quite honest -- I think all humans are a bit narcissistic. We as a race kind of view ourselves as the most powerful species on the planet and I sometimes think that view is a bit narcissistic. We can delve even deeper and say that certain ethnicities view themselves as the most beautiful, the most intelligent, and superior, which also has roots in narcissism.

    So while it may be viewed as shallow for one to take pictures of themselves and post them online as a job, it can also be said that it's just as shallow to believe that you are the superior species because your language is more developed than that of say... an elephant.

    Great post -- extremely thoughtful! x


  4. As you say, sharing everything on the internet is the norm these days. So can anyone really judge bloggers for doing on what is basically just a more organised platform?

    Francesca x |

  5. I recently started blogging and I had been wanting to do it for quite some time. I wanted a space where I can be creative and interact with others who have the same interests as me, who live miles away from me! I think you're absolutely right, the blogging community has the most supportive people. I've made new friends through this activity and I enjoy it so much.

    I enjoyed this post, it really is thought provoking. :)

    xx, Des |


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